This Privacy Policy describes how Breakfast Company LLC (“we,” “our,” or “us”) collects, uses, and protects your personal information when you visit our website and purchase WordPress plugins from our online store.

Information We Collect

We collect only the information necessary to facilitate purchases and operate our products. This includes:

Information You Provide Directly

  • Name and Contact Information: When you make a purchase, we collect your name, email address, and billing address to process your order and deliver your purchased plugins.
  • Payment Information: Payment details are processed securely through our payment processor. At checkout, you will be redirected to our payment processor to complete payment. Our payment processor will only send back to our site the last 4 digits of your credit card number and card expiration date. The last 4 digits of your credit card number and the expiration date are saved by our site to use for reference and to send you an email if your credit card will expire before the next recurring payment. We do not store complete credit card information on our servers.
  • Account Information: If you create an account, we collect your username and password (stored securely in encrypted form).
  • License Keys: We generate and store license keys associated with your purchases to enable product activation and support.

Information Collected Automatically

  • Purchase History: We maintain records of your purchases to provide customer support and manage your licenses.
  • Website Usage Data: We may collect basic information about how you interact with our website, such as pages visited and time spent on pages, to improve our services.

How We Use Your Information

We use the information we collect solely for the following purposes:

  1. Order Processing: To process and fulfill your purchases, including generating license keys and providing download access.
  2. Product Operation: To activate and manage your plugin licenses, provide updates, and ensure proper functionality of purchased products.
  3. Customer Communication: To send you transactional emails related to your purchases (order confirmations, download links, license information) and respond to your support requests.
  4. Account Management: To maintain your account and provide you with access to your purchase history and downloads.
  5. Legal Compliance: To comply with applicable laws and regulations, including tax and accounting requirements.

Email Communications

We send emails to customers for the following purposes:

  • Order confirmations and receipts
  • Download links and license key information
  • Product updates and important notices
  • Responses to support inquiries
  • Account-related notifications

You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly. However, we will continue to send you transactional emails necessary for the operation of your purchased products.

Abandoned Cart Recovery

When a user begins checkout but does not complete the purchase within a specified time, the cart is considered abandoned. An email may be sent to the user to complete the purchase via a link provided in the email. The user can unsubscribe from abandoned cart emails using the unsubscribe link in the emails.

No Spam, No Spyware

We will not under any circumstances rent, sell, or give away your email address or other contact information. We do not exchange mailing lists with any organizations. Our software is free of spyware.

Data Sharing and Third Parties

We do not sell, rent, or share your personal information with third parties. Your data remains confidential and is used only for the purposes described in this policy.

The only exceptions are:

  • Payment Processors: We share necessary payment information with our payment processor to complete transactions. These processors have their own privacy policies governing the use of your payment information.
  • Legal Requirements: We may disclose information if required by law, court order, or government regulation.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to:

  • Provide you with access to your purchased products
  • Maintain your account and purchase history
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements

When you request account deletion, we will delete or anonymize your personal information, except where we are required to retain it for legal or accounting purposes. Business critical information that may be retained includes purchase orders, transaction records, and communication history necessary for legal compliance and dispute resolution.

Your Rights

Right to Access

We respect your “Right to Access”. Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them, unique identifier information (e.g., username or user ID) that we maintain about them, communications that the visitor has directed to our site (e.g., e-mails, comments), and contact information that we maintain about them. You can access this information by contacting us using our contact form. You can have this information corrected by contacting us or by updating your account.

Right to be Forgotten

We respect your “Right to be Forgotten”. Upon request we will delete your account and delete all personal information from our site and databases that are not business critical. Business critical information that may be retained includes your contact information, purchase orders, and all communication with us by email or through our support system. This information is retained to comply with legal obligations, resolve disputes, and enforce our agreements.

Other Rights

Depending on your location, you may have additional rights regarding your personal information, including:

  • Correction: You can request correction of inaccurate or incomplete information.
  • Data Portability: You can request a copy of your data in a portable format.
  • Opt-Out: You can opt out of marketing communications at any time.

To exercise these rights, please contact us using our contact form.

Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to enhance your experience on our website, such as:

  • Remembering your login status
  • Storing your shopping cart contents
  • Analyzing website traffic and usage patterns

You can control cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Unanticipated Uses

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses. You may prevent your information from being used for purposes other than those for which it was originally collected by contacting us using our contact form.

Changes to This Privacy Policy

We reserve the right to amend, revise, or modify this policy and any other policies and agreements at any time and in any manner. Any revisions, amendments, or modifications will be posted on this page. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using our contact form.

Privacy Policy Compliance

If you feel that this site is not following its stated information policy, you may contact us using our contact form, or you may contact state or local chapters of the Better Business Bureau, your state or local consumer protection office, or The Federal Trade Commission electronically at http://www.ftc.gov/ftc/complaint.htm.

This Privacy Policy is effective as of November 16, 2025 and applies to all information collected by Breakfast Company LLC.